Friday, August 31, 2012

Yoga at the Mall

The Dallas Business Journal is reporting that J.C. Penney is planning to offer in-store activities, including yoga, in the near future. The retailer's CEO Ron Johnson said, “We are here to transform J.C. Penney, not to improve J.C. Penney."

While I'm a fan of in-store yoga classes (Lululemon has been offering them for years), I am curious if these classes will be held during regular shopping hours. It sounds like that is the plan, and it's hard for me to imagine practicing in the middle of a store filled with shoppers. But hey, yoga is about being in the moment and not getting distracted, so maybe it would be a fun challenge. And I can imagine it would be a nice break from shopping stress come December!

Would you practice yoga in the middle of a department store like J.C. Penney? How about in the town square? Don't forget, we're hosting a free yoga class outside in the plaza at Sugar Land Town Center on Monday at 9:30 AM! See you there?

- Rachel

Is J.C. Penney your new yoga studio? [Dallas Business Journal]

1 comment:

  1. I think it's a brave and truly novel idea for a major department store. Still, if that is where I needed to get my yoga, would do it without much hesitation.

    While I would imagine that there would be some obvious limitations to the sort of yoga to be practiced, I think the most obvious hurdle would be to get participants to forget that people will be watching them.

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